VitrA's rich heritage can be traced back to 1909, when renowned Turkish pharmacist Süleyman Ferit Eczacibaşi began producing bathing and cologne products at his pharmacy in Izmir.
Today VitrA supplies millions of pieces of ceramic sanitaryware each year. Fifty percent of the brand’s production is sold abroad through a powerful distribution network that includes over 150 showrooms and 2,000 sales points, in major cities in over 75 countries on five continents.
Many things have changed since the outset in 1942, but VitrA draws on its proud heritage to create contemporary bathrooms and tiles with timeless appeal and accessible luxury.
VitrA’s designers combine high-quality materials with innovative design and space-saving technology to create bathroom suites and products that are practical, durable, and above all, a pleasure to use.